Establishing Your Company’s Brand To Start Getting New Clients
Time To Set-Up Shop
The great thing about this course is that you get to take the skills you learn and actually make the money back you spent on it and more.
Before you go out there and ask people to start coughing up money for something you can’t even prove you have done yet, you are going to need to set-up shop, so you look more professional and serious. The more serious you look, the better. Everyone judges everything initially based on appearances and your business is no different.
Not only are we setting up your brand right now we are establishing the places that are going to grow with you as a brand so that you can grow together.
Choose A Name You Will Use For Your Video Company
Choose a name that makes sense for you and what you are doing. If you are also a music artist, I recommend you use your music artist name in the video company’s name too so that you can get more awareness around the name as you grow.
YouTube
Remember, we talked before about how important this YouTube channel is. Establish it ASAP!
Establish and lock down your Twitter handle.
Establish your business Facebook page.
Use your current Instagram that already has followers but change the handle accordingly.
Your Instagram can ALSO be a hub for local artists. Keep that in mind.
The more numbers you have across the board, the more power and influence you have.
Get A Logo Made On Fiverr
Getting a cheap logo made won’t be the best logo but as you start getting some cash flow you can pay to have that logo upgraded. It’s still a professional move to get yourself a logo from the start. A logo will be what people will associate with your name every time they see it. The more they see it, the better.
Make sure to put YOUR logo and business information in every video. This is how you get known in your area and grow a brand that can easily get more and more business.
Get Graphics Made To Look More Professional
Now that you have a logo, you can give that logo to other people on Fiverr who can make you:
- A Custom YouTube Banner (also usable on Facebook and Twitter)
- YouTube Thumbnails (to look more professional)