Relation To Theme

This may seem obvious, but your location should in some way tie back to your theme, as
we mentioned a little earlier.

It doesn’t have to be literally the same thing, but it could be.

For instance, if your song is about you moving toward something new in your life, or building a bridge to new things, you could shoot on a bridge (provided it is safe!) You don’t have to be this on the nose with it. But there is something to be said for a iconic visual, and bridges are epic. If the song is about you feeling lost, you could shoot in a wide open field where you’re alone on all sides, or by abandoned tracks or warehouses.

If the song is about being free, you could shoot on a rooftop – for example, try the top floor of a parking garage.

Time of day also changes how things look on camera, as well as how the audience sees things. A bright street says something different than a street at sunset.

An alleyway with light bursting through it seems hopeful; a dark alleyway seems more dangerous. these are also aspects of your interpretation as the director of the video. Choices you make should support the overall theme of the video you’ve previously decided on. They will help you get closer to the feeling you’re trying to show the audience.