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Things To Ask A Music PR Firm Before Hiring Them

Do your due diligence before putting your career in someone else’s hands. Here are some ideas for what you should ask when you are hiring your first Music PR Firm.

Question 1: How many people are currently on your roster and how many people work for you?

This lets you know how much time they can give directly to your project.

If they have TOO many people on their roster and not enough people working it clearly let’s you know they are doing it for the love of the money and not for the love of the job which isn’t the best choice.

Money is great, but you want someone who is excited about YOU as an artist like YOU are excited about being an artist.

Question 2: Where have you recently received coverage for an artist on your client list?

You want to receive press right? Well make sure that the Music PR Firm you are hiring can actually make that happen.

A lot of people talk up what they can do, but they don’t actually have the ability to get you placements. If you see what they’ve been able to do for other people, you’ll be able to see a real idea of whether or not you’ll get what you want.

Question 3: What artists have you worked with that are at a similar size/level to me?

A lot of people are good at one thing, like helping an already established artist, but don’t know what to do with one who is just starting out.

Make sure they have experience with artists at your level, and don’t be ashamed to ask! This is something you need to know before selecting a PR team.

Question 4: What websites do you think would be a great fit for me to get posted on?

You probably want to get posted on all of the big sites. However, you want to have PR people who are smart and strategic. Asking them this question gets to see their take on you and where they would place you if they got your business. You want to make sure they have good ideas.

Question 5: What kind of reports are you going to give me on what you’re doing on my behalf?

You definitely want to make sure that whatever music pr firm you hire is going to be reporting what work they have actually done for you. If they don’t have a reporting system I’d be a little bit wary about hiring them.

Since you can’t always expect to get posted up by sites or since sometimes it takes a bit of time to finally get posted, you need to make sure you are keeping tabs on how much they are actually working for you.

You want to make sure they are actually working for you and not just SAYING that they are working for you right.

Having this in place lets you know that they are doing their job and at least reaching out to places to try to get you placement.