Urban Vault

Urban Vault is a multi-genre platform for promoting urban music world wide. First impressions, last, with all emails, the first thing I see is the sender and title. As you can imagine, I get quite a few emails, so to make my life easy I normally open PR company mail first. 9/10 times they hold credible content, i.e. an artist that they actually want to promote, so they must be not half bad to begin with, which is a plus and the PR will be easy to convert to make actual content for the site. The title clearly stated, an image/artwork, text content about the artist/music, link to music (video/player), and artist links (website, Twitter, etc.).

And 9/10 times I will post content from a credible PR company unless I really can’t feel the content at all. I find that another thing about posting from PR companies, is they help promote the article after it’s launches normally, some don’t, which I personally think is stupid…saying that there are thousands of PR companies out there doing a great job.

Most will help you prepare the press release and make it the best it can be for an effective campaign. Unfortunately, this more professional approach will cost money, so do your research and find someone who is reputable in your genre and offers a service that will promote you the best! After I’ve scanned PR company mail, I then look through the mountain that is my inbox. If you don’t use a PR company, here’s a few things you can do to catch my attention.

I scan for names I may recognize, but with so much mail I randomly open mail that looks appealing via the title. For example, I would open: “Music Submission: Brand New: Bowza – Man On Fire Mixtape (Free Download)”. Basically, how a PR company would head a piece and if the format reads as: “an image/artwork, text content about the artist/music, link to music (video/player) and artist links (website/Twitter, etc.)” and I like the music/video, I will probably post/promote the article.

Giles, Urban Vault Hip-Hop Blog